B2B eCommerce for the Electronics Industry

Improve the customer experience with attribute data management

The customer experience should be at the core of all digital B2B strategies. When selling large numbers of products, as is often the case in the B2B electronics industry, it is essential that customers are able to quickly find the products that match their requirements. With technical products, where there are different variations of the same product, with only minor technical specification differences, a normal product search is often not adequate. The TrueCommerce B2B eCommerce platform, with comprehensive product attributes and a fully featured faceted search, enables your customers to quickly and easily filter down to the relevant items and compare features to make the final selection.

The solution also enables you to display products that are compatible with each other which is important for some electronic products where compatibility is not clear and would typically involve customers speaking to account managers.

“Our customers and staff are delighted with the new platform provided by TrueCommerce which has provided a seamless solution from customer order to our ERP system, SAP Business One. The TrueCommerce platform has been implemented to provide our clients with the best possible customer experience whilst delivering back office and operational efficiencies.”Robert Barford
Finance Director
Monitor Audio

Improve the quotation process for you and your customers

In industries such as electronics, where there are many variables involved in pricing, it is simply not possible to publish prices for all products and instead the sales process involves providing individual quotes to customers. However, this doesn’t mean that a B2B storefront is unsuitable. In fact, if your customers frequently request quotations, having the ability for them to do so quickly and easily online provides an improved customer experience, whilst freeing up your sales team to focus on more valuable tasks. With full control over which customers can request a quote, as well as setting parameters based on quantity or value, with the TrueCommerce platform you can allow your customers to manage quotes with a simple one click conversion to sales order.

Empower your customers’ decision making process with back order management

Delivery dates are key in B2B sales, so if you sell products that are out of stock or ordered as and when they are required, it is crucial you keep your customers updated on their ETA so they can plan their supply chain accordingly and keep their consumers updated. With our comprehensive back order functionality, your customers will be able to clearly see the delivery status and ETA of all items they are waiting on. There is also the functionality to allow your customers to edit their back orders in line with changes to their requirements. This can all be achieved without your customers needing to contact you for a status update.

Manage low value, high volume items with ease

In the B2B wholesale electronics sector some of the products being sold, for example certain electronic components, may have a very low unit price but are sold in relatively large quantities. The TrueCommerce solution supports unit pricing down to 10 decimal places, with minimum order quantities and quantity increments specified against each product. Coupled with quantity break pricing, enable your customers to quickly compare unit prices whilst purchasing the relevant quantity they require. Our advanced rounding functionality ensures that you can clearly communicate your pricing to your customers with no errors or compatibility issues with your ERP and finance processes.

Maintain control with restricted catalogues

For B2B sales we understand the importance of only allowing customers access to the products they are authorised to buy. This can be handled online 24/7 based on their login credentials. Functionality also exists where they can view lines but not purchase. This can vary based on how an account is set up giving you greater control of your online business.

Capture all your B2B orders on one platform

TrueCommerce enables you to capture all of your B2B orders on one single platform, increasing efficiency and visibility across your supply chain.

Our B2B eCommerce solution is ideal for your smaller customers that do not use EDI, however if your clients include large corporations it is likely you need to trade with them via EDI (electronic data interchange). As well as our market-leading EDI solution, we also have a PDF order processing solution ensuring you have a solution for trading with all your customers regardless of their size or technical footprint.

All of your orders regardless of how they are received are converted into a standard digital format and sent to your business system for processing.

The B2B electronics eCommerce platform

Here are some reasons why leading companies in the industry have chosen TrueCommerce as their electronics eCommerce platform provider:

– All orders can be captured though a single electronics B2B web platform

– All channels to market and supply chain data can be unified on one platform through one connection to one provider

– Our global trading partner network makes it quick and easy to connect to the entire supply chain

– Our electronics eCommerce platform is recognised and trusted by leading manufacturers, wholesalers and retailers across the globe