PIM System (Product Information Management)

Increase your sales and grow your brand with a Product Information Management (PIM) solution from TrueCommerce

Grow-your-brand-with-PIM

Simplify the management and syndication of product data across all your channels with PIM

Increase sales and grow your brand whilst reducing costs, with one simple to use cloud-based PIM system for effectively managing, optimising and syncing product data across all your routes to market. Eliminate the need for multiple spreadsheets and manual processes with TrueCommerce PIM.

What is a PIM system?

A PIM system provides a centralised master repository for storing, managing, optimising and publishing product data. With a PIM system you can instantly sync syndicated product content with your partner, channel, marketplace and storefront systems, ensuring a consistent and complete view for buyers across all your channels, with much less effort and fewer resources required.

A PIM system doesn’t just allow the management of basic product information such as name, UPC and SKU like an ERP system, it also enables you to manage rich content such as videos and images which are crucial in driving online sales.

Grow your brand and maximise sales with a PIM system

Increase sales through fast growing digital channels with connections that immediately sync your product data to your trading networks, digital marketplaces and online storefronts.

Managing the product information needed for multiple sales channels can be complex, with different requirements for each channel. With the modern user interface of the TrueCommerce PIM system this complexity is removed. Update your product data once and the solution will distribute the necessary information required by each channel.

With data validation rules based on the requirements of each of your channels and a readiness status so you can quickly and easily see where your product data has failed validation, you can be confident that only compliant product information will be distributed.

Grow your product range and reduce time-to-market

Due to the ease that a PIM system brings, it is now easier to expand your product range more rapidly than ever before. Update and manage new products from your centralised PIM system and start growing your product offering easily without delay. A PIM system also greatly reduces the time it takes to start selling via new sales channels such as online marketplaces and storefronts.

Deliver a consistent brand and customer experience with PIM

If you have multiple departments or individuals managing and distributing product data, for example, your marketing, sales and eCommerce teams, it is crucial that you gain control over sourcing, validating and approving product information.

With a centralised PIM system where there is one single repository of product information you can be assured that you are providing consistent brand and product information across every channel, delivering a superior level of service to your customers. The permissions included in the TrueCommerce PIM system offers you a further level of control, allowing you to control who can access, edit, add and remove content.

You can even set up the platform to allow your suppliers to upload product details, which you can then approve before they are distributed to your sales channels, saving you time and resources without losing control.

Increase conversion rates with better product information

Optimising and enriching product content using a PIM system not only helps buyers find your products more easily, something which is essential when selling online, it also improves conversion rates. Today’s consumers are used to having all the information they need at their fingertips, having optimised and enriched product information readily available provides buyers with the information they need to make their purchasing decisions.

Move into global markets with ease with PIM

The complexity of managing product information can further increase when you enter new geographies. The PIM system from TrueCommerce allows you to define unique attributes and product descriptions for local languages (automated translation), cultural differences, as well as regional requirements, making it easier than ever to move into global marketplaces.

IDC MarketScape Worldwide Product Information Management (PIM) Applications for Commerce Vendor Assessment

After a thorough evaluation of TrueCommerce’s strategy and capabilities, IDC has positioned the company in the Contenders category within this 2019—2020 IDC MarketScape for PIM applications for commerce. Strengths include:

  • Cloud-native: TrueCommerce Product Manager was built in the cloud and has a modern API-first, microservices-based architecture.
  • ERP Integrations: TrueCommerce Product Manager comes pre-integrated to over 30 ERPs as a source of product data.
  • TrueCommerce Platform: TrueCommerce Product Manager is built on top of TrueCommerce’s Foundry commerce platform. The intention of these unified applications is to enable customers to manage products and orders across a wide range of digital channels.

When to implement a PIM system?

The PIM system from TrueCommerce is ideal for organisations who are looking to grow their business by increasing sales, expanding product assortments and onboarding new channels. It is also a very powerful system for merchants seeking to more efficiently manage and optimise product content and collaborate more effectively with suppliers to minimise time-to-market.

Ready to take your product management to the next level? Get in touch using the form below to discuss how our PIM system can help you.

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Before you go, why not take a look at our free, comprehensive checklist to learn more about the:
5 Signs That You Would Benefit From Product Information Management (PIM)